Identity Group has introduced a new service that uses advanced technology to enhance navigation and storytelling in commercial spaces. Through a partnership with a trusted software company, this patented technology transforms traditional signage and decor into interactive experiences. By utilizing IGX and IGX+ augmented reality and digital navigation, clients can effectively communicate their brand and history to their audience in a more engaging way. This innovative service allows for an immersive and user-friendly experience through the use of mobile devices. It also offers digital wayfinding options to make navigation stress-free. With the ability to bring physical environments to life through video and messaging, this service elevates brand value and creates a memorable experienace for guests.